Blue Ocean Strategy

What is Blue Ocean Strategy?

Blue Ocean Strategy

Yet there are many managers who believe that for wining a the game of business your service or products souled be either Cheap or Different. By Different I mean some features that customers won't find in competitor's offers. Michel Porter in his ground braking work Competitive Advantage 1985 defines his generic sources of competitive advantages, and defines that a company cannot get both.
However, Kim and Mauborgne in their well known work Blue Ocean Strategy tell abother story, Authors suggest that instead of competing in red oceans on price and differentiation, instead of bleeding in marginalized markets, lets sail to blue oceans and make competition irrelevant. blue ocean strategy has two famous frameworks ' Strategy Canvas ' and ' 4 actions framework '. Blue Ocean Strategy suggest to have a successful business you should create value and offer a new product or service.

I am going to introduce ' Strategy Canvas ' and ' 4 actions framework ' in next posts.